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To contact an expert in your area, visit https://extension.msu.edu/experts, or call 888-MSUE4MI (888-678-3464). The Tesco Google Glass App Lets Shoppers Find Products and Promotions, Vtopia Artisan Cheese Sells Only Plant-Based, Cruelty-Free Products, The Gateway Market Offers Consumers the Option to Sip Beer and Shop, Pepper the Robot Suggests Wine Pairings and Interacts with Shoppers, The Aldi Expansion Sees Value Added to the Brand's US Locations, Shoppers Drug Mart Now Features Fresh Produce Offerings, Sobey's 'Chalo FreshCo' Appeals to South Asian Customers, The Anthony Bourdain Food Market Will Host 100 International Vendors, The Loblaws Wall of Cheese Has a Staggering Selection and is 18 Feet Tall, The Winn-Dixie St Johns Store Reveals the Brand's New Concept, This High-End Grocery Store Allows Customers to Stay for a Drink, Amazon Plans to Launch a New Type of Food Store in California, Enjoy Quality-Meets-Value Shopping at 365 by Whole Foods Market, Spring Street Grocer Sells Specialty Food Items With Dramatic Flair, Supermarket Chain Giant Eagle Creates Healthy Snack Aisle for Children, This Amsterdam Supermarket Launches the Brand's New Concept, This Modern Munich Marketplace Recalls the Charm of the Market Hall, Whole Foods' Interactive Store Display Helps Make Purchase Decisions, Whole Foods' Store of the Future is Both Sensory and Tech-Savvy, This Kid's Supermarket in Moscow is Designed for Children, E.Leclerc’s Bordeaux Grocery Store Design Takes Style Cues from the 30s, Carlo Ratti Associati Imagines the Future of Supermarkets as Digital, The Home Park High Quality Food Store Designs are Separated by Function, This Award-Winning Whole Foods Austin Location is a Retail Playground, This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients, This Specialty Supermarket Boasts Sophisticated Rustic Branding, Our Team of Speakers & Virtual Presenters, Terms of Use, Copyright Info & Privacy Policy. Get in touch to learn more, ask a question or submit a tip. A niche market is a segment of a larger market that can be defined by its own unique needs, preferences, or identity that makes it different from the market at large. For more information, visit https://extension.msu.edu. Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples. Explore our 2021 tour dates and find the best city to inspire your team. Host a custom innovation conference in your city that will inform and inspire. What comes first, the food product or the target consumer? Niche Markets in the Food Service Industry, foods that are associated with specific seasons, Choosing special foods for special events, Liver Foods That Make Your Liver Stronger and Useful. Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks. Remote Learning and Resources for Those at Home During COVID-19 Pandemic, Stay Informed With the MSU Extension Newsletter. Food and drink is a category most people can get behind! During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home. Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database. Food. Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos. One group wants authentic ethnic food because they are descendent from that culture. A food business must always begin its journey by finding a specific target audience that has an existing need or want. You could pretty much sum up the restaurant scene in America in one sentence: Hamburgers are dead; and beef itself is losing some appeal. Jeffrey W. Dwyer, Director, MSU Extension, East Lansing, MI 48824. To have a digest of information delivered straight to your email inbox, visit https://extension.msu.edu/newsletters. Get answers to common questions about Trend Hunter. This information is for educational purposes only. For pity's sake, do something different! For more information, visit the MSU Product Center website or call 517-432-8750. Those interested in convenience want it easier. Add a trend, customize your dashboard, or track topics. This strategy combined with carefully selecting the package design, label and increasing the product’s convenience can lead to a more marketable product. Stay on the cutting-edge with the help of the Trend Hunter community. MSU is an affirmative-action, equal-opportunity employer, committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential. Another segment of the population desires ethnic food to add diversity to their diets but aren’t necessarily from that culture. These examples make an everyday grocery experience more memorable for consumers and elevate the status of traditional food and household products. Diane L. Smith, Michigan State University Extension - Those interested in wellness like pure foods that are local and less harmful to the environment. Everyone has to eat. Inspire your group with our most popular speakers on innovation, trends, change and futurism. They want to be able to multi-task so they can save time on shopping, they want food easier to prepare and use, and some of this segment is interested in food packaged for single users.

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