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[17][56] A grain-free product, Purina ONE Beyond, was introduced in 2011. [65] Purina also sponsored Martha Stewart's pet tips site, Living Omnimedia. Acticor | Huesitos | Milo | Nescafé (Azera | Dolce Gusto | Gold) | Nescau | Nestea | Nesquik | Zoégas | Chuckie | Nesfruta | Ovaltine1 | Nespresso | Starbucks2, Nestlé Cereals: Our team of over 18,000 employees and 400 scientists, including nutritionists, aim to develop products that deliver comprehensive nutrition to help ensure the long healthy lives of pets and make discoveries that can further enhance the lives of pets everywhere. use with proper permission from the copyright and/or trademark It produces and markets pet food, treats and cat litter. Purina's St Louis headquarters houses between 2,500-3000 employees and also houses IT and auditing departments as part of Nestle Shared Services[77]. [36][37] Blue Buffalo said it disagreed, but would obey the ruling. [58] In 2014 Purina introduced a product for the growing Brazilian market called Ravena, which used locally available ingredients, such as acerola and jabuticaba fruits. https://logos.fandom.com/wiki/Purina?oldid=1653033. "[85], In 2010, Nestlé Purina Petcare won the Malcolm Baldrige National Quality Award based on organizational and manufacturing performance. As of 2012 , it is the second-largest pet food company globally and the largest in the United States. [60][61], Purina's significant brands and product lines include:[53], In the mid-1970s, the Purina Cat Chow brand launched the "Chow-Chow-Chow" advertising campaign, variations of which would run for the next 20 years. Flexible pricing. Before you use or reproduce this artwork in any manner, you holder only. D&D Beyond [66] The company introduced an advertising campaign for the Alpo brand with the slogan "Real dogs eat meat". [63], In 2006, Nestlé Purina Petcare introduced a sponsored email application, Doggie-Mail, that could send messages online through a talking dog. In 1894, William H. Danforth, partnered with George Robinson and William Andrews, entered the business of feeding farm animals by founding the Robinson-Danforth Commission Company. [83] As of 2012, globally Purina has a 23.1 percent share of the pet food market, while its largest competitor, Mars, has a 23.4 percent share. Cat brands: Beyond | Cat Chow | Deli-Cat | DentaLife | Fancy Feast | Felix (Latz) | Friskies (Go-Cat | Bonzo) | Gourmet | Kit & Kaboodle | Muse | One | Pro Plan | Pro Plan Veterinary Diets | Scamp | Tidy Cats | Vital Balance | Whisker Lickin's | Yesterday's News, Nestlé Waters: 2Under license from eponymous cafe chain. 5Under license from Mondelēz International. [71][72] Nestle Purina also produced television advertisements intended for Austria that had audio effects only pets could hear. [51] According to The Washington Post, the company later re-introduced the brands after "revamping its manufacturing process and overhauling its supply chain. 7Joint-venture with PAI Partners [90][a], Nestle Purina had 26 manufacturing facilities in 2012, New York State Department of Agriculture and Markets, "Nestle Completes Deal to purchase Ralston Purina", "FTC Clears Nestlé to Buy Ralston Purina; Combined Company Will Dominate Worldwide Pet-Food Market", "A new pitch for cat food is based on celebrating Fluffy's inner beast", "Friskies will close St. Joseph facility; 120 jobs lost", "IDA OKs Sales of Land for Nestlé Purina Expansion", "Nestle Purina PetCare plans $36 million expansion in St. Joe", "Nestle to scrap Purina unit's dealer network", "Nestle Consolidates Pet-Products Units in St. Louis", "Purina PetCare recalls pet food made in Venezuela", "Purina Buoys Nestle, Defies Slump as Households Put Pets First", "PurinaCare Insurance picks San Antonio for corporate headquarters", "Pethealth plans to acquire certain assets of PurinaCare", "Nestlé Purina solar-power plant nothing to bark at", "Nestlé Purina completes Waggin' Train buy, names president", "Nestle to buy U.S. dog food company Waggin' Train", "Nestle Purina Completes Purchase of Pet-Treat Marketer Zuke's", "Nestle starts production at expanded west Hungary unit", "Nestlé Hungária begins production at new HUF 10bln plant in Western Hungary", "The Nation's First Cat Cafe Comes to New York", "Nestle Purina Sued Over Dog Treats Owner Says Are Deadly", "Purina to spend $115M on Missouri plant expansion", "New Nestle Purina Factory in Hartwell, Georgia to create jobs in Upstate SC", "Nestlé Purina PetCare buys U.K. natural pet food brand", "Nestlé Purina Tops $30 Million in Support of Pet-Related Organizations and Causes in 2015", "Nestle Purina sues over pet food competitor claims", "Legal battle over pet food ingredients escalates", "Dog Food Fight! Childs Equity Partners,[4] creating the separate Meow Mix Company. [81] Nestlé Purina Petcare sponsors various charitable activities,[14] such as the Pet Care Pride Day annual event where employees do volunteer work. [36] The National Advertising Review Board and the Advertising Self-Regulatory Council found that Blue Buffalo's advertising was misleading and its claims that competitors were hiding information about their ingredients were unsubstantiated. [59] Purina-branded accessories, such as training pads, beds, leashes and cleaners began being sold in 2011 under the Purina PetGear name through brand licensing agreements with other manufacturers. Cheerios3 | Chocapic | Chuckie | Cini Minis | Clusters | Cookie Crisp3 | Curiously Cinnamon | Estrelitas | Fitness | GoFree | Golden Grahams (United Kingdom)3 | Golden Nuggets | Honey Stars | Koko Krunch | Lucky Charms3 | Lion Cereals | Nesquik | Nestum | Oats & More | Shredded Wheat | Shreddies | Trix3, Nestlé Chocolate & Confectionery: The name was changed to Ralston Purina in 1902. [24] From 2010 to 2012, Nestlé expanded its manufacturing operations in Australia, Hungary and Germany. Abuelita | Aero | After Eight | All Stars | Allen's | Alpia | Alpino | Animal Bar | | Bar One | Bertie Beetle | Big Turk | Biscoitos Nestlé | Black Magic | Blue Riband | Boci | Bon Pari | Breakaway | Bros | Butterfinger4 | Cailler | Capri | Caramac | Carlos V | Charge | Choclait Chips | Chocolate Surpresa | Chokito | Cocosette | Coffee Crisp | Cri-Cri | Crunch (International | United Kingdom | Canada) | D'Onofrio | Dairy Box | Damak | Dolca | Drifter | Fizzfindle | Frigor | Galak | Garoto | Goobers | Heaven | Hercules Bars | Joe | Joff | Jojo | Kit Kat (International)6 | Lentejas | Lion Bar | Matchmakers | Milkybar (Wowsomes) | Milo | Minties | Mirage | Moça | Munch | Munchies | Negrita | Nuts | Orion | Peppermint Crisp | Perugina Baci | Polo | Prestígio | Princessa | Quality Street (Intrigue) | Raisinets | Rolo6 | Rowntree's (Fruit Gums | Fruit Pastilles | Jelly Tots | Pick & Mix | Randoms) | Sahne Nuss | São Luiz | Savoy | Scorched Almonds | Sensação | Smarties | Sno-Caps | Sublime | Suflair | Sundy | Super 8 | Susy Maxi | Svitoch | Szerencsi | Tango (cookies) | Tango Mini Galletas | Texan Bar | The Willy Wonka Candy Company | Toffee Crisp | Trencito | Turtles | Walnut Whip | White Knight | Yorkie, Nestlé Dairy: Bear Brand (Philippines: Busog Lusog | Adult Plus | Probiotic Drink | Indonesia, Cambodia, Myanmar, Thailand: Gold) | Carnation | Cerevita | Chiquitín | Coffee-Mate | Dancow | Fruit Selection Yogurt | La Laitière | La Lechera | Lindahls | Marca Oso | Munch Bunch | Nesvita | Nido | Nespray | Lactogrow | Batita | Skinny Cow | Nesvita | Edy's Pie, Specialty nutrition brands:

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