http://www.youtube.com/watch?v=Apte_wCDr9Q. Here is a collation of the top ten most cringe-worthy, backfiring ads. Opinion: Diwali advertising 2020 – Are we out of things to say? The streakers stormed the ground, interrupting play, naked with Vodafone painted on their backs. A colonialist past combined with politically insensitive humor meets this mark. This angered the rugby-mad nation who blamed Vodafone for the loss and no doubt cost the company customers. The creative invited flak with users crying foul over demeaning an auspicious occasion. Not the ad execs, it seems. #SSIPLWatch IPL Teams YouTube strategy: Can storytelling make up for in-stadium entertainment? The telecommunications company faced a backlash over the ad, as the reality was that they in fact cut their services whilst the uprising was going on, allegedly under government orders. They didn’t consider that June is in summer when, you know, it’s hot. In this campaign, attractive actors were hired to ride Vespa scooters to cafes and bars and flirt with customers. This involved setting up LED signs of their animated characters across the city in the hope that people would interact and take photos with them. It can be a very effective tool for small businesses that have a minimal budget to spend, but increasingly it is bigger brands that incorporate guerilla marketing into their overall strategy and marketing mix. Meg Whitman and Michael Dell have been talking in various interviews about the opposing strategies of Dell and HPE. Larry Walsh, a Tech Influencer also posted about this strategy of Dell as an utter wastage of marketing money. Let’s take a walk down the Guerrilla Marketing Hall of Shame. The double edged sword called social media has often slashed the jugular of many brands as an after-effect of a marketing gimmick gone wrong. F.D. http://www.youtube.com/watch?v=dBZtHAVvslQ. chief executive, unaware of the planned stunt, was embarrassed saying, “These streakers run out and, you know how it is, there are these idiots out on the field. In 2002, the historically British Cadbury brand ran a newspaper advert for its ‘Temptations’ chocolate which compared the product to the disputed territory of Kashmir — where in the decade prior to the ad almost 50,000 people had died — insofar as it was claimed both were: “Too good to share.” Printed to be read on August 15th, Indian Independence Day, this confectionery left nothing but a bitter taste. For instance, spending a chunk of marketing budget on hampering competitor’s event, is the kind of a gimmick that consumers will call out too. In anticipation of the launch of Sony’s ceramic-white PSP, the company embarked upon a bizarre ad campaign featuring over 100 unique images and adverts with the motif of black vs white. 5 Guerrilla Campaigns That Backfired. Inside: How Akshay Kumar takes lead in Laxmii movie marketing. The Vodafone N.Z. In this case Dell’s marketing initiative backfired nullifying the objective of their initiative all together. Ryan Hammill From backlash on campaigns to other initiatives that worked against the brand – Twitter has seen outrage of all kinds. Nike’s 2010 FIFA World Cup advert was a sight to behold. Inspired by the term guerrilla warfare, Levinson created guerrilla marketing as a term and strategy to use unconventional tactics for advertising on a small budget. Add teenagers’ slang and older people wanting to sell to teenagers and what do you get? When New Zealand played their arch enemy Australia for the Bledisloe Cup in 2002, Vodafone New Zealand came up with the idea of sponsoring some streakers to interrupt the game. But rummage through your memory a bit more and you'll recall a bunch of … Who saw that coming? Ad watchdogs were able to intercede on the eve of the Pope’s visit to Britain in 2010 to prevent the release of an advert for Antonio Federici ice cream. In addition, the general manager of the Cartoon Network, Jim Sturgess, was forced to resign, stating it was “in recognition of the gravity of the situation that occurred under my watch.”. But big companies don’t always get it right. Vodafone took out full-page ads in the press across New Zealand apologizing for the stunt and paid a $100,000 fine. There are some things that make you want the ground to swallow you up. Panic mounted as the public called in regarding more devices across Boston. Ryan Hammill In order to avoid such catastrophes, it’s best to be as sensitive, understanding and clever with your marketing that you possibly can. Subsequently, the Cartoon Network was forced to pay $2 million in compensation to the Boston Police Department and the Department of Homeland Security. Ah yes, the things that “we” can do together. September 1, 2020, 2:23 pm, by Amid worries over a perceived decline in moral values in the UK, the permissibility of the advert wasn’t helped by its tagline: “Immaculately conceived — ice cream is our religion.” One that misfired before it could backfire but doubtless something of an embarrassment for the ice cream makers nonetheless. #WeSupportInfibeam and #InfibeamShining soon started trending on Twitter. An occasional newsletter highlighting the best stories, tips, and tools to become a better marketer. The print ad in question featured a heavily pregnant nun about to gorge on ice cream whilst in church. 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