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Development of Advertisement Industry viz., advertising firms / agencies, artists, writers, models, art designing. Repetition of advertisements, the manufacturers are not only able to retain existing markets but are also able to expand the markets both by attracting more people to their products and also by suggesting new uses for them. 4. Unscrupulous firms defraud the consumers by misrepresenting their products through advertising. Frenz has a bachelor's degree in business marketing from the University of Phoenix. Privacy Policy3. Decline in Moral Values. A couple of those questions seem…well, not relevant. Creation/Enhancement of Goodwill of Company and Product as clientele increases. What’s their favorite drink to unwind with? (4) Ability to create images that sales staff cannot. So they evidence more interest in advertised products. This, in turn, results in lower inventories in relation to sales being carried on by the manufactures. B. Benefits/Advantages to Middlemen (Wholesalers and Retailers): 1. Increase in sales – Old customers are kept tied up with the firm, reminding them about product, again and again through advertising. On reflection, however, it will be found that this kind of monopoly will be based upon a control of human attitudes, and it will not give the manufacturer a monopolistic control over the supply of goods or services which are similar in everything but name. Personal selling involves salespeople who are paid to personally promote a product face-to-face with the consumer. (7) Advertising, many a time, lacks credibility and trustworthiness. They’ve been through your sales funnel. iv. Copyright 10. In fact, advertising has already become such an integral part of our life that we never feel the need of pausing to consider its value and importance. It points out and emphasizes the qualities possessed by certain goods and leads consumers to appreciate more strongly the utility of such goods. (3) It is essentially one-way means of communication. Marketing Facilitates Exchanges in the Ownership and Possession of Goods and Services: It creates … Convenience in Selling without much effort as advertised goods are already in demand and customers are well convinced about such goods. In spite of such a heavy expense on advertisement, the Company is known for its low prices. Share Your PPT File, Advantages and Disadvantages of Advertising, v. Internet Advertising can be Much Cheaper, vi. Economy in selling as their overheads are saved and they need not spend on advertising. In reality advertising increases the prices of goods. 2. Commercialization of inventions, accelerated public acceptance of innovations, new products, etc., can be realised only due to effective mass communication or advertising. Advance Decision to buy Consumers are able to take advance decision to buy in the light of advertisement. Otherwise, the sales may rise very high once but may drop down very low subsequently when the consumer’s confidence in the quality of the product is shaken. (iii) Elimination of Unnecessary Intermediaries: By advertising his goods, a manufacturer may seek to establish direct contacts with the consumers. Increase in Profits via increased sales. Creates a Monopolistic Market 6. Internet Advertising has Greater Range, Advantages and Disadvantages of Advertising – With Criticisms, Advantages and Disadvantages of Advertising – With Objections against Advertising, Advantages and Disadvantages of Advertising – As a Promotional Tool, Features of Management: Top 17 Features of Management, Learn about the Advantages and Disadvantages of Advertising. Hence, it is called mass means of communication. Establishing Direct Relations/Contact between manufacturers and consumers through mass communication of messages about product. Consequently, people are made to live a luxurious life even when they cannot afford it. Advertising aims at educating the buyers about new products and their diverse uses. It is, in fact, a running commentary on the way the people live and behave and is also an indicator of some of the future trends in this regard. Marketing creates a climate for more production and services. When a salesman visits a prospect, he has just to canvass for a product with which the consumer may already have been familiarised through advertisements. When you refine your marketing strategy, you are able to reach more people who are actually more likely to be interested in your product or service. This is however not necessarily so because very often, advertisement increases demand through wider coverage and new uses of product. Promotes Unnecessary Consumption 7. Goodwill thus created is a valuable asset not merely because it enables him to get more and more of repeat orders for his existing products but also for the reason that the manufacturer can introduce new products in the market with confidence. Promotion of Sales 2. But research in advertising and distribution can enable a company to reduce waste of expenditure in advertising appreciably. Why bother with a marketing communication strategy? The purpose of each piece of marketing collateral might be slightly different, but the overall goal is to help educate potential customers on how their product or service solves a problem or makes their customers’ lives easier. 1. Advertising is capable of providing employment to large section of the society including the professionals like painters, photographers, singers, cartoonist, musicians, models and people working in different advertising agencies. Advertising too have its own limitations. It can be brought about by science and technology but it has to be accepted by the public without much resistance. These 3 reasons are why you absolutely need an effective marketing communication strategy: so customers understand your benefits; to keep repeat customers; and to build relationships with suppliers. Advertisements are good at informing and persuading mass audiences. Unfair competition and price wars are avoided as prices are controlled by manufacturers through advertisement. The last thing you need is a shipment coming late or worse — not at all — when you’ve got customers hungry for your business. Such goods become status symbol. Share Your PDF File It may inform us about the features of iPod or new smart phone or spell out the need to have a cancer check-up. Advertising is, no doubt, one of the items of costs but it is a cost which brings savings in its wake on the distribution side. Sentiments and emotions are played with to gain customers. One of the most important benefits of digital marketing is that it is the most cost-effective ways to market your business. It points-out and pays even more for certain products which appear to have higher utility to them. Their favorite drink shows their personality — someone into Appletinis likes cute, small drinks they can sip while keeping an eye on everyone else. (viii) Encouragement to Better Performance: Advertising gives the employees that feeling of pride in their jobs and the products they produce or help to produce, which is basic to high morale. And maybe doing some competitor analysis to see why repeat customers move to the competition. The various channels and platforms of marketing communication include Google promotions, print advertisements, television commercials, social media marketing, PR exercises, blogging, content marketing, and participation in trade fairs and exhibitions amongst others. Increase in standard of living of citizens. (6) Advertising media, e.g., newspapers, magazines, carry many messages competing to secure attention of audience simultaneously. 2. And it starts with the communications strategy. Human instincts, like desire to possess, to be recognised in the society, etc., are provoked in order to sell products. 5. Kiesha Frue is a freelance writer and editor with a love for health, wellness, and entrepreneurship. There’s plenty of research available about your target market. The extent of such concentration may vary with the character of the individual trade, the advertisability of the product and the technical conditions of its production.

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